Last-Minute Tips to Promote Your Book During the Holidays
Display date on blog postIn case all of the Christmas music, blinking lights, gingerbread-spiced coffee, and secret Santa exchanges didn’t alert you, the holiday season is upon us. Marketing your book...
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Want to Play Brand Detective?
Display date on blog postBest known for her individualistic expertise when it comes to coaxing out the real emotional power in brands to spike the bottom line, Mary van de Wiel [alias: Van] is CEO and...
View ArticleFreebies: Content You Should Be Creating and Leveraging
Display date on blog postYou’ve no doubt been advised at some point to use your content to market your message. You’ve probably been told to give some away in order to get something in return, such as...
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3 Steps to Building Your Author Platform
Display date on blog post Dana Lynn Smith, The Savvy Book Marketer, helps authors and indie publishers learn how to sell more books through her how-to guides, blog, newsletter, and private coaching....
View ArticleBuild Your List: Newsletters as an Author Platform Building Tool
Display date on blog postOne critical component to building your author platform is to create and maintain a regular newsletter. Speaking directly to those who are interested in what you have to say...
View ArticleList Building 101: How to Make Your Newsletter List Grow
Display date on blog postYou know that having a newsletter is an important component of your platform and that the list you send your newsletter to is invaluable to you. (If you don’t, check out our...
View ArticlePublicity vs. Book Marketing: What's the Difference?
Display date on blog postPublisher, distributor, publicist, agent, marketing team, editor . . . The list of titles in the publishing world could go on for half a page. It may seem like there’s a small...
View ArticleRethinking the Author Tour
Display date on blog postUpon publication of a book, many authors begin to fantasize about the wildly successful book tour they wish to embark on, envisioning miles of lines of eager readers and hours...
View ArticleConnecting With Your Readers
Display date on blog postThe ability to interact directly and immediately with your readers is perhaps the greatest benefit you have today over authors in the past. Are you taking full advantage of...
View ArticleHow to Run a Successful Facebook Ad Campaign
Display date on blog postFacebook is an excellent place to run ads promoting your book. Unlike most other ads, it allows you to decide all your own parameters—image, budget, duration, audience, and...
View ArticleShowcase Your Book with Ganxy
Display date on blog postWe’re always on the hunt for new book-promotion and discoverability tools for our authors, and Ganxy is rolling out some cool features that we thought we’d share.First, what is...
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Increase Your Book Discoverability with Online Excerpts
Display date on blog postI’m blogging over at the IBPA blog about the benefits of online excerpts and I’ll be speaking at the IBPA Publishing University in Chicago April 26-27 – Session 904: Marketing...
View ArticleHow to Optimize Your Amazon Page
Display date on blog postAmazon, as some of you may already know, has been removing and editing many of its user input options – most recently by removing tagging and the ability to “Like” things over...
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Book Marketing Tips for Non-Fiction Authors: Attracting Business and Book...
Display date on blog postby Sandra Poirier-Diaz, president of Smith PublicityIf your goal is to sell books, attract new business or raise your profile as an expert in your field, then bylined articles...
View ArticleSupercharging Your Platform Development Before an Event
Display date on blog postAbout a month ago, tens of thousands of people descended on Greenleaf’s hometown of Austin, Texas for SXSW interactive, film, and music festival. For 10 days, the only thing...
View ArticleMake Your Press Release Pack a Punch
Display date on blog postLaunching your publicity campaign can be a daunting task that’s best left to professionals, but sometimes you need to take the bull by the horns yourself. You've spent years...
View ArticleGetting the Most from Your Content
Display date on blog postYou've spent countless months writing your book and you have great informational content just waiting to be read, discussed, and shared. How do you create additional value from...
View ArticleHow to Create a Successful Marketing Campaign
Display date on blog postJoin us for a free webinar on “Building and Engaging Your Social Community” on February 19th at 1pm (CST) hosted by Greenleaf Marketing Manager Corrin Foster.Blog category:...
View ArticleUsing Social Media to Market Your Brand
Display date on blog postBlog category: marketing & publicity
View ArticleBuilding and Engaging Your Social Community: Webinar Recap
Display date on blog postDid you miss last week's webinar on content marketing? No worries. We've got you covered!Click the link below for the full recording and remember to tweet your questions to...
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